Founder of La Coaliciòn de Herencia Latina del Sur de California, Iris is passionate about celebrating diversity and empowering others in personal and professional endeavors, young and old, through festivals and conferences. Iris is president of High Desert Hispanic Chamber of Commerce; she has been a vital member in various capacities since its inception in 1997. She is president of La Dulce Vida Media and Events, a Latino mobilization agency that helps her clients reach and engage with our large Latino market, with culturally relevant messaging, and programs designed specifically for them.