From the agricultural fields of California’s San Joaquin Valley to the vibrant sets of Hollywood, Elaine has fused her rich family heritage with bold imagination to design costumes for over 33 feature films. Among them, Flamin’ Hot, directed by Eva Longoria, stands out—a cinematic tribute to Richard Montañez’s extraordinary rise from janitor to visionary marketing executive and creator of Flamin’ Hot Cheetos. 

The second youngest of twelve in a Mexican American family, Elaine was raised by parents who championed education and independence. She attended UC Berkeley on scholarships, earning a double major in Film and Psychology, and went on to receive an MFA in Costume Design and Creative Writing from CalArts. 

Her artistry shines across an impressive body of work, including Real Women Have Curves, Blindspotting, Gentefied, The Walking Dead, and more. Together with her husband, filmmaker Carlos Avila, she co-leads Echo Park Films, producing powerful and diverse narratives for the screen. 

Elaine describes working in arts and entertainment as both demanding and deeply fulfilling. She believes that greater representation inspires and empowers entire communities and encourages others to pursue careers where their vision and creativity can thrive. “It’s a truly special opportunity—worth every effort,” she says. 

Elaine embodies the spirit of the HCSB Latinícima® award. She is a force working behind the scenes as a talented costume designer and dedicated gig worker. Through this award, Elaine shines a spotlight on the entrepreneurs and small business owners striving for excellence on- and off-camera in the arts and entertainment industry. 

• HCSB is proud to shine the spotlight on the extraordinary Elaine Montalvo – HCSB’s very first Latinícima® - Rumbo a la Cima Award honoree in the Arts & Entertainment small business category.